The sale price ceiling system is a regulation that stipulates that apartments can only be sold at prices below a certain amount calculated based on land costs and basic construction costs, according to the Housing Act. Particularly, the areas where this system is applied, such as speculative overheating zones and public land, generally have solid infrastructure or are planned with excellent living facilities in terms of transportation, education, and natural environment, leading to high residential preferences among actual demanders. With the addition of reasonable sale prices, consumer interest is intensifying.
Hanyang's 'Pyeongtaek Brain City Sujain', located in the joint 8BL of Pyeongtaek Brain City, is a project subject to the sale price ceiling system. It consists of 889 units across 6 buildings, with 2 basement levels and a maximum of 34 floors, offering exclusive areas of 59 and 84㎡, and is praised for its reasonable sale price and excellent location. The model house will open on the 13th, and the project will officially begin sales, having secured remarkable price competitiveness due to the public land sale price ceiling system.
According to the recruitment announcement for residents, the starting price for the 59㎡ unit is around 346 million won, while the 84㎡ unit starts at around 456 million won. The average sale price per 3.3㎡ is set at 14.35 million won, and when including balcony extensions, it is priced at 14.53 million won. Compared to other complexes supplied in the old downtown area of Pyeongtaek last October, it is about 4.77 million won cheaper per 3.3㎡ and boasts excellent price competitiveness compared to the entire Pyeongtaek land district.
Conditions that reduce the burden on consumers are also a feature. Each type offers 11 free options, including an island table, entrance storage, refrigerator space, kimchi refrigerator space (when expanded), electric oven, and food waste dehydrator. The down payment is set at 5%, lowering the entry barrier. With the application of the sale price ceiling system, the provision of free options, and a low down payment, it is gaining attention as a 'good apartment' for actual demanders.
The location conditions are also excellent. A kindergarten and elementary school are planned to be built right next to the complex, and new middle and high schools are planned within Brain City, promising an excellent educational environment. The living infrastructure is also abundant, with large retail facilities such as the central commercial district within Brain City, E-Mart Pyeongtaek, Homeplus Songtan, and Costco (planned) nearby. In particular, Brain City is expected to see an increase in future value with the planned establishment of KAIST Pyeongtaek Campus and Ajou University Pyeongtaek Hospital and Research Center.
The transportation network is also dense. Pyeongtaek Jije Station, which is adjacent and serves SRT and Line 1, will allow access to Gangnam in Seoul within 30 minutes once KTX and GTX-A and C lines are added in the future.
Looking at public land development cases, it is common for urban infrastructure to be established and planned facilities to be built, leading to a natural increase in value. Major public land areas in the metropolitan area, such as Dongtan, have formed high premiums as the city has grown since the early stages of development. Brain City is also expected to develop as key facilities such as KAIST and Ajou University Hospital are completed and urban foundations are established.
The subscription schedule starts with special supply on the 16th, followed by first priority on the 17th and second priority on the 18th. The announcement of winners will be on the 27th, with document submissions from the 28th to the 30th. The formal contract period will be from January 6 to 8 next year for three days.
[Reporter Park Jae-young]
