The controversy surrounding actor Kim Soo-hyun has continued for three days, causing a ripple effect in the industry. Amid allegations of a relationship with Kim Sae-ron from her minor years raised by her family and the YouTube channel 'Garo Sero Research Institute (Gaseyeon)', Kim Soo-hyun's side maintains that these are “clearly false facts” and appears to be observing the situation without further response.
Gaseyeon Continues to Expose… “Kim Soo-hyun and Kim Sae-ron Were in a Relationship, Additional Letters and Photos Released”
On the 10th, Gaseyeon revealed that Kim Soo-hyun and Kim Sae-ron had been in a relationship since they were 15 years old for six years, based on claims from Kim Sae-ron's family. They have since been escalating the controversy by releasing text messages, affectionate photos, and letters containing nicknames.
Kim Soo-hyun's agency, Gold Medalist, initially announced legal action against the “malicious false facts” right after the allegations were raised, but has since remained silent without further response.
Advertisers Feel ‘Uneasy’… Boycott Movements Spread
Brands that have Kim Soo-hyun as their advertising model are closely monitoring the situation. One beauty brand stated, “We have put all schedules related to the model on hold,” and lists of brands that Kim Soo-hyun is currently modeling for are being shared in online communities, leading to a boycott movement.
Is Entertainment and Upcoming Projects Shaken? Calls for Departure from ‘Good Day’, Impact on ‘Knock Off’ Inevitable
There are increasing demands for Kim Soo-hyun to leave the entertainment program ‘Good Day’ in which he is currently participating. Although the production team has not yet released an official statement, it seems that internal discussions are underway as public sentiment worsens.
Additionally, Kim Soo-hyun's upcoming project, the Disney Plus original series ‘Knock Off’, is also in a difficult situation. It is considered one of the most anticipated works of the first half of this year, set to be released in April, but the ongoing controversy surrounding the lead actor is expected to cause scheduling disruptions.
As the controversy surrounding Kim Soo-hyun spreads throughout the industry, attention is focused on what results will arise from the agency's response, which is currently observing the situation without any additional statements.
[Kim Seung-hye, MK Sports Reporter]
