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Producer Kim In-ha: “‘Transit Love 4’ = Dopamine, will match MZ preferences with a fast pace”

SHIN Youngeun
Input : 
2025-02-10 12:13:50
Producer Kim In-ha. Photo | CJ EMN
Producer Kim In-ha. Photo | CJ EMN

Producer Kim In-ha of ‘Transit Love’ mentioned the fourth season.

On the morning of the 10th, ‘CJ ENM Content Talk 2025’ was held at the CJ ENM Center in Mapo-gu, Seoul. CJ ENM CEO Yoon Sang-hyun, Park Sang-hyuk, Head of Channel Business at the Media Business Division, and Min Sun-hong, Chief Content Officer (CCO) of TVING participated to introduce CJ ENM's content strategy for 2025 and the lineup of the No.1 K-content channel tvN and the leading domestic OTT platform TVING.

Following that, Kim Yun-hee, CP of the new work ‘Typhoon Company’, Kim Ho-jun, CP of ‘Potato Research Institute’ and ‘Seocho-dong’, Lee Won-hyung, CP of ‘Sisters’ Direct Delivery’ and Style & Life IP, Jung Cheol-min, PD of ‘Sixth Sense: City Tour’, and Kim In-ha, PD of ‘Transit Love’ attended to share their thoughts.

The ‘Transit Love’ series, which is at the forefront of the over-immersion romance reality syndrome, is returning for its fourth season. ‘Transit Love 2’ ranked first in the cumulative number of paid subscribers in TVING's history, while ‘Transit Love 3’ recorded a total of 300 million views during its release period.

PD Kim In-ha stated, “‘Transit Love 4’ will approach with a faster pace than the last season,” adding, “The strength of ‘Transit Love’ is ‘dopamine’. I believe it is the program that triggers the most ‘dopamine’. Nowadays, viewers not only watch but also participate. They reproduce various memes from reviews. ‘Transit Love’ is at the center of that. This year, to maintain that reputation, we will approach the preferences of the MZ generation with a fast pace.”

[Shin Young-eun, Star Today Reporter]