YG's next-generation girl group Baby Monster is gaining attention by showcasing significant projects with local industries even before their official debut in Japan.

According to YG Entertainment on the 9th, Baby Monster is holding a collaboration event with Google Pixel called 'Google Pixel IMAGINATION STUDIO with BABYMONSTER' at SHIBUYA TSUTAYA in Tokyo, Japan, from the 29th of last month until the 13th. This location is a large shopping mall right in front of the world-famous tourist spot, Shibuya Scramble Crossing, which sees hundreds of thousands of visitors daily, and it has been operating successfully with large crowds since the first day.

The event space is impressively decorated on a large scale, from the first floor 'IMAGINATION TOUR' featuring life-size acrylic stands of Baby Monster to the basement level 'DIVE INTO MUSIC VIDEO,' which incorporates the music video universe of songs like 'DRIP' and 'Really Like You.' Unique spatial designs actively utilizing Baby Monster's signature logo and the design of their first album [DRIP] have added a distinctive touch throughout the venue.

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There were plenty of enjoyable and visually appealing activities through various booths. A special experience zone allowed participants to create their own Baby Monster photos using the Google Pixel 9 Pro smartphone, equipped with AI features, which is sold in some regions including Japan (excluding domestic sales). There were also gift-giving events for participants, tour merchandise, and new goods available for pre-sale on-site, enhancing fan satisfaction. Additionally, a communication space was set up for fans to send messages to the members.

Before their official entry into Japan, Baby Monster has been receiving love calls from local industries and is conducting significant projects. This highlights their local influence, which goes beyond mere buzz to encompass popularity. Following the Google project, they are the only K-pop artist participating in 'Sony Park Exhibition 2025' Part 2, expanding their connection with the public. They have also been selected as the performers for the theme song of the highly anticipated local film 'Visible High School Girl,' marking their presence with their first original song in Japan, 'Ghost.'

The '2025 BABYMONSTER 1st WORLD TOUR IN JAPAN,' which is expected to attract 100,000 spectators, is also progressing successfully. Due to explosive demand, they are expanding their performance schedule to a total of 12 shows across four cities, and after meeting fans in Kanagawa for three days starting on the 11th, they will conclude the tour in Fukuoka.

[Son Jin-a, MK Sports Reporter]