This program involves creating multilingual content that introduces the brand stories of SMEs with technological capabilities and product competitiveness to international audiences.
The videos are broadcasted in over 100 countries. The core objective is to enhance global brand awareness for SMEs and connect them with buyers.
Since November 2018, a total of 799 companies have participated in this program, which will run until June 2025. The produced content is delivered to overseas viewers through global channels and online platforms.
Participating companies utilize the video content for various purposes, including △consultations with overseas buyers △export proposals △SNS promotions △videos for international exhibition booths, among others.
In particular, the videos serve as a means to demonstrate product reliability and corporate expertise during initial contacts with overseas buyers, reportedly increasing the success rate of consultations. They are evaluated as effective tools in the export field, going beyond simple video production.
In the first half of this year, broadcasts for 36 companies have been completed, and an additional 39 companies are expected to participate in content production in the second half. Each company's video is supported in a 'one-stop' process from planning to production, broadcasting, and promotional use. The content quality is customized according to the product characteristics and market goals of each company.
A Samsung Electronics official stated, "We will continue to provide content-based promotional support so that SMEs with excellent technology can compete on the global stage."
[Reporter Park So-ra]
