“SEVENTEEN WILL CHALLENGE ETERNITY.”
A message celebrating the 10th anniversary of the group SEVENTEEN has adorned the HYBE headquarters in Yongsan, Seoul.
On the 22nd, their agency Pledis Entertainment wrapped the exterior of the HYBE building with the official SEVENTEEN logo and the phrase ‘SEVENTEEN WILL CHALLENGE ETERNITY’. This message commemorates the journey that SEVENTEEN and their fandom, CARAT, have walked together and promises to be together forever in the future. The wrapped phrase will remain until the 31st.
The phrase is particularly meaningful as it aligns with SEVENTEEN's determination to “challenge eternity.” During a fan meeting held at the Incheon Munhak Stadium last March, the members expressed, “We are confident that SEVENTEEN will always be together,” and added, “With the strength we receive from CARAT's support, we will run towards eternity.”
This also resonates with the message of their upcoming 5th studio album ‘HAPPY BURSTDAY’, set to be released on the 26th. The new album showcases SEVENTEEN's rebirth through voluntary disappearance and self-reformation. Having continuously challenged and grown over the past 10 years, establishing themselves as ‘Super IDOLs’, they aspire to be reborn as a new SEVENTEEN and take a step closer to eternity through this album.
The Han River Park near the HYBE headquarters has transformed into a photo zone. A photo wall celebrating SEVENTEEN's 10th anniversary and themed sculptures for the new album have been installed, attracting fans from around the world. Social media is flooded with verification photos, and the excited voices of fans visiting the park have elevated the party atmosphere.
A large offline event celebrating SEVENTEEN's 10th anniversary and their rebirth, ‘B-DAY PARTY’, finally kicks off today (23rd) around the Sebit Island in Seoul. Major spaces such as Chae-bit, Ga-bit, and Ye-bit will be filled with ‘SEVENTEEN HISTORY ZONE’, ‘Puzzle SEVENTEEN’, ‘Interactive Art Zone’, ‘Photoism’, and ‘5th Album Merch Zone’, along with a video screening of SEVENTEEN's hit music videos and thank-you messages on a large screen, and a photo card exchange for those who complete the stamp tour.
On the 25th, just before the album release, ‘B-DAY PARTY: BURST Stage @Jamsu Bridge’ will take place nearby, raising the excitement for the comeback to its peak. The audience on the bridge, as well as those in the Han River Citizen Park, will be able to watch the performance through special LEDs and on HYBE Labels' YouTube channel, Weverse, and Naver Chijijik.
[Ji Seung-hoon, Star Today Reporter]
