The grand party celebrating the 10th anniversary of the group SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, Doyoung, Seungkwan, Vernon, Dino) will kick off on the 23rd.
According to their agency Pledis Entertainment on the 13th, SEVENTEEN will hold a large offline event called ‘B-DAY PARTY’ from the 23rd to the 25th at the Banpo Hangang Park area, including Sebit Island and the Jamsu Bridge. As the event coincides with the release of their 5th studio album ‘HAPPY BURSTDAY’ and their 10th anniversary, a warm response from CARATs (the fandom name) around the world is expected.
Sebit Island will be filled with large pop-ups. First, at Chabit, various exhibitions and experiences await fans. There will be a ‘SEVENTEEN History Zone’ that compresses SEVENTEEN's journey filled with challenges, ‘Puzzle SEVENTEEN’ where fans can experience the mobile game of the same name created by the members, an ‘Interactive Art Zone’ to leave congratulatory letters for the 10th anniversary, and a ‘Photoism’ booth where fans can take pictures framed by the covers of SEVENTEEN's past albums.
Gabit will be decorated with a ‘Regular 5th Album Merch Zone’ where fans can purchase new merchandise and the official light stick for the 10th anniversary, along with an exhibition space featuring concept photos from the new album. At Yebit, a video screening will take place, showcasing SEVENTEEN's hit music videos and a thank-you message for the 10th anniversary on a large LED screen. This event is designed for both fans visiting the site and general citizens out for a stroll. There will also be a photo card exchange booth for those who complete the stamp tour and event booths from partner companies.
The most anticipated program is undoubtedly the ‘BURST Stage’ which will take place on the Jamsu Bridge from 7:30 PM for one hour on the 25th. SEVENTEEN will be the first K-pop artist to perform on this stage, elevating the comeback atmosphere to its peak. The performance will be streamed live online to the world and will also be broadcast on a special LED screen set up in Banpo Hangang Park, allowing both CARATs and general citizens to enjoy the show.
The ‘B-DAY PARTY’ will collaborate with the Seoul city government to provide even more enjoyable activities. The ‘Car-Free Jamsu Bridge Walking Festival,’ which has been held every Sunday since the 4th, will coincide with SEVENTEEN's 10th anniversary party. Seocho-gu will also contribute to the event in celebration of the first year of the ‘GOTER·Sebit Tourism Special Zone’ designation.
Collaborations with major hotels will also take place. Seoul Dragon City and L7 Cheongnyangni by Lotte will operate SEVENTEEN-themed rooms and will decorate key spaces inside and outside the hotels to commemorate the team's 10th anniversary. F&B brands will also launch special menus. Andaz Seoul Gangnam will develop and present F&B menus inspired by SEVENTEEN.
Additionally, a 10th anniversary message will be wrapped around the HYBE headquarters, and a photo spot will be set up in a nearby small park, expected to become a ‘holy site’ for global fans. Furthermore, large outdoor advertisements commemorating the ‘B-DAY PARTY’ will be displayed in five cities: Seoul, Busan, Daegu, Gwangju, Daejeon, as well as in Tokyo and Osaka in Japan, Beijing in China, and New York in the USA.
SEVENTEEN's new possibilities will be showcased in their 5th studio album ‘HAPPY BURSTDAY,’ which will be released on the 26th. They will reveal three versions of concept teasers, photos, and films, and today (the 13th) at 10 PM, they will unveil the tracklist. Content that gives a glimpse of the new songs, such as a highlight medley on the 16th and official teasers on the 23rd and 24th, will be released sequentially.
[Lee Da-kyum, Star Today Reporter]
