The 'Gen Z' group Kiki has captivated the dining industry.
Premium hamburger brand 'Burger King' announced on the 28th that it has officially launched the global dessert menu 'King Fusion' in Korea, while also selecting Kiki as its model.
In addition, Kiki showcased a campaign video for the 'King Fusion debut song' that highlights their lively charm. This content utilizes the track 'DEBUT SONG' from Kiki's debut album 'UNCUT GEM', featuring scenes of Kiki members enjoying 'King Fusion' in their daily lives, celebrating the Korean launch of 'King Fusion'.
In the released video, the members created a cheerful atmosphere while eating 'King Fusion' as they strolled through the streets or enjoyed freedom on a building rooftop. They also depicted 'King Fusion' seamlessly integrated into their daily lives by enjoying it during dance practice, and the addition of short-form or video effects amplified Kiki's vibrant charm. At the end of the video, the members gathered to celebrate the Korean debut of 'King Fusion' by blowing out candles, adding a fun overlay of Kiki's 'DEBUT SONG' music video scene.
Through this collaboration, Kiki aims to convey the sweet and unique charm of 'King Fusion', which resembles Kiki, and is expected to capture consumers' hearts through various content and events.
Recently, Kiki has been expanding its influence in various fields, having ranked first for two consecutive months in the brand reputation of rookie idols announced by the Korea Corporate Reputation Research Institute for March and April 2025. Among this, the news of Kiki being selected as the model for Burger King's 'King Fusion' adds to the anticipation for Kiki's future endeavors.
Meanwhile, Kiki has recently successfully completed their 'UNCUT GEM' activities. On the 30th, they will take the stage at the 'Seoul Wonder Show' to celebrate the opening of the 'Seoul Spring Festa'.
[Ji Seung-hoon, Star Today Reporter]
