NBA Kids, developed by the leading domestic fashion company Hanse EMC, has launched a new line of school bags emphasizing various styles and practicality ahead of the 2025 school year. Reflecting the high demand from upper-grade students, the new school bag lineup has been significantly expanded to a total of seven styles, increasing the options available. Additionally, most products are designed to weigh under 700g, making them lightweight and convenient for children to use.
The design also features a sophisticated style that can be utilized for a long time. The inclusion of pouches, wallets, and gym bags in a set configuration satisfies both cost-effectiveness and usability, which is noteworthy.
The school bags for upper-grade students are spacious enough to accommodate laptops, enhancing practicality. Side pockets with waterproof linings have been added for convenient storage of water bottles. Furthermore, a plastic bottom plate is attached to prevent contamination and scratches, and the air mesh cushioning on the back allows for comfortable wear over extended periods.
The styles are divided into four categories: △'Dual Max Backpack' which includes a messenger bag and mini keyring pouch set △'Alley Up Backpack' which offers a necklace wallet set △'Crossover Backpack' with attractive front string points △'Light Up Backpack' enhanced with 3M reflective fabric for safety.
The lower-grade school bag line features three versions: △'Super NBA Backpack' reflecting NBA's sporty mood, which includes a sling bag for outings and a multifunctional pouch △'Buddy Bottle Backpack' which enhances usability by including a shoe bag and water bottle pocket △'Bling Gukong Backpack' exclusively for girls, showcasing the NBA Kids mascot character Gukong and glitter details.
The U-shaped air mesh shoulder straps and 3D volume cushion back distribute weight for comfortable wear, and the magnetic buckle chest belt can be adjusted to fit children's body shapes. Inside, a name label is added for writing names and contact information, alleviating concerns about loss. To celebrate the launch of the new school bags, NBA Kids will hold a special promotion until February 28 of next year.
Customers who purchase the new school bags will receive a discount of 20,000 or 30,000 won depending on the product, and those who buy the lower-grade school bag set will receive a Gukong keyring, while customers purchasing the upper-grade school bag line will receive a string bag.
[Reporter Kim Hyo-hye]
